The story behind the viral hashtag #SaveIDILY (and why you should watch it)

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Metro Manila (CNN Philippines) — The journey to keep the local independent film "I'm Drunk, I Love You" alive hasn't been easy.

The film's Twitter account posted Wednesday a call-out to save the film through the hashtag #SaveIDILY.


"We opened last week," said JP Habac, the film's director, on CNN Philippines' "New Day" on Thursday.

We were surprised that we were down to 10 cinemas on our second week."


The film officially opened in cinemas on February 15. A week later, Habac said some malls pulled the film out.

"Nakakagulat kasi there were cinemas like Trinoma, Glorietta, Greenhills na every day, every night, sold out kami. Nagulat nalang kami that yesterday, they were not on the list," Habac said. 

[Translation: It's surprising because there were cinemas like Trinoma, Glorietta, Greenhills where the film would be sold out every day, every night. We were shocked to find out that yesterday, they were not on the list.]

Netizens took to Twitter to express their eagerness and support to keep the film running.



Even Paolo Avelino, who played protagonist Dio in the film, called out Ayala Malls for cutting the movie's screening short.

Thanks to social media, Habac said "I'm Drunk, I Love You" is now showing in 25 cinemas. He also said supporters even contacted the malls directly to save the film.

Film based on personal experience

"I'm Drunk, I Love You" is not your usual romantic comedy.

The film (its hashtag '#IDILY' going viral on social media) is about two college best friends, Dio and Carson (played by Maja Salvador), who go on a road trip to settle their feelings for each other days before graduation.

Habac said the film reflects his college life prior to social media, when young people used to drink and go on road trips without having to take snaps or selfies of every little thing they did.

While netizens share different reasons for relating to the film, Habac thinks people relate to it because of the "best friend relationship" setup, where one has "hidden feelings" for the other.

When asked to give advice for those experiencing unrequited love, Habac said, "Kung nahihirapan ka na and you really need to tell the person, kailangan mo na sabihin."

[Translation: If you're having a hard time hiding your feelings, and you really need to tell the person, tell him or her already.]

Save "I'm Drunk, I Love You." Here's the list of screenings as of Thursday.