WATCH: Jollibee does another 'hugot' with new Valentine shorts

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This year's #KwentongJollibee gives us another three films which may break social media again.

Metro Manila (CNN Philippines, February 2) — A wave of Valentine's Day tearjerkers by a fast food giant are tugging at people's heartstrings.

Jollibee Foods  Corp., which is famous for its series of digital shorts on love called #KwentongJollibee, has released three films trended on Twitter again. On Friday, the campaign has drawn 9,652 tweets.

WATCH: Jollibee's 2017 viral videos turn up the Valentine's feels

Joel Ruiz comes back with a sequel to his 2017 Jollibee short, Crush. This time around, Ruiz tells us the Homecoming story of how two lovebirds overcame all obstacles.


Vince, Kath and James director Theodore Boborol joins the roster of #KwentongJollibee directors this year, with his short entitled Signs. The short has more than 102,000 shares as of posting.


Meanwhile, Ianco dela Cruz's Status glimpses into how people find love in all the wrong places. Dela Cruz directed last year's Vow, which won the hearts of social media users.


'Feels' with fries, part 3

Netizens took to social media to express their feelings over the new digital shorts, with the hashtag #BelieveInThePowerOfLove.





Some were motivated to find a love of their own.



The ads also made love gurus out of some.



Signs director Boborol thanked online users for their social engagement over his film.


A new Valentine tradition

Assistant Vice President for Brand Communications, Public Relations and Digital Marketing of Jollibee Foods Arline Adeva said there has been an online clamor for more stories.

"We love the reactions cause it's as if people are looking forward to it," Adeva told CNN Philippines.

She added the use of popular love songs were intentional, as it is a venue to popularize classics.

"It helps tell the story. Of course finding the perfect music will tell your stories," she explained.

With millennials as Jollibee's main market, and drawing from their reactions, Adeva said they get more real-life love stories to base the films on.

"People keep on submitting. We have many stories in our bank," she added.

Adeva added that Jollibee is planning to make the digital shorts annually, making it part of social media's Valentine tradition.