Save the Children Philippines Launches #LahatDapat Campaign in time for the holidays

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Metro Manila (CNN Philippines) — Every child deserves to feel the magic of Christmas. This season, the Save the Children Philippines foundation launches an initiative to do just that through their #LahatDapat campaign.

There are roughly 3.3 million stunded children in the country and 800,000 more are malnourished. The Philippines ranks ninth among 10 countries in the world with worst cases of child stunting and malnutrition. 

To address the problem, Save the Children Philippines launched Project NURTURE (Nutrition among Urban Poor Through Unified Response) early this year. Project NURTURE aims to reduce the number of deaths of children under 5-years-old in identified areas in Navotas City by implementing a nutrition-specific intervention focusing on the first 1,000 days of life.

The Save the Children Philippines' Christmas campaign "Lahat Dapat" encourages individuals, schools, companies and all Filipinos alike to wear the limited edition #LahatDapat bandana to help spread awareness of this cause, call people to action and ultimately save the lives of Filipino children. By signing on to or by visiting their campaign booth, you can purchase the bandana for P500.

Should you donate P1000, you get the opportunity to appear in a 10-second spot on the designated LED billboards on the week of December 16-23. In partnership with Nxysys, the 'Lahat Dapat' Campaign will be appearing in LED billboards on EDSA Orense or Paragon and C5 near Market Market. On top of this, the campaign will also appear in Grab cars with installed Admov LED screens thanks to AdMovPH Technologies Inc.

Post a selfie using the hashtag #LahatDapat on the week of December 16-23 and at the end of the campaign, Save the Children Philippines will award individuals with Most Unique Photo, Photo Taken Farthest Away From Manila, Most Stylish Photo, Biggest Groupie, Most Popular Photo, and Best-Themed Photo. Participating companies and schools also have a chance to win the Most Creative, Highest Amount Raised, and Most Number of Employee-participants award in Campaign Partners Category.

Save the Children's Head of Strategic Partnerships, Riel Andaluz shares "Save the Children Philippines calls on everyone to avail and wear their bandana to show solidarity in the fight against malnutrition. With their images shown across the Metro, they serve as an inspiration to others. By extending support to #LahatDapat Christmas campaign, we ensure a healthy start for Filipino children."